Discover Your Brand Archetype

Discover Your Brand Archetype

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What is Branding?

What is Branding?

There are so many definitions of branding. Here is what branding really is. Branding at the end of the day is all about a feeling or emotion that you give somebody. That’s the essence of branding. Branding is the greatest tool and guide for you, because it is...
Top 5 Reasons to Brand From Within

Top 5 Reasons to Brand From Within

Creating a Brand in today’s digital environment provides you the best short cut to connecting with your customer. Let’s face it. We live in a world where we are constantly bombarded with media. Branding is the essence of who you are in a visual or verbal...
Branding and the Perfect Pig

Branding and the Perfect Pig

You’ll be surprised how much you can learn from the perfect pig. Let’s start with a simple exercise. Which one is more appealing? Pig A or Pig B? So what does the “perfect pig” have to do with branding? …it’s that perfection is in the flaws. A...