What is on your mind?
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How does branding maximize return on marketing investment?
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Great brands secure future earnings by establishing customer loyalty. We create competitive advantage for your business through developing the attributes in your brand that people want to associate with and support – strategically, creatively, and authentically.
Our strategic branding services include:
- brand platform development
- market research
- message development
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Is your messaging bringing about your desired outcome?
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Our creative work begins with defining your message clearly and simply. A strategic process that combines analytics, research, and insight to your business, we help you focus your messaging to so you can quickly and simply communicate your message to your audience.
Our creative branding services include:
- logo design and identity
- print collaterals
- packaging
- website design
- video
- naming and taglines
- cause marketing
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Are your visual communications working in harmony with your messaging?
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Nowhere is simplicity more powerful than in design. That's why our designers are not only exceptionally creative, but they're fundamentally strategic. We are able to translate key messaging into visual concepts that emphasize what makes your brand unique. Your brand is more visable and competitive - delivering you more than just a change in appearance but a change in results.
We incorporate sustainability practices in our design to deliver communication systems that are practical and useful – saving you resources while minimizing environmental impact.
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How can you mobilize the media and consumers to establish your message in a clear and credible manner?
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New Leaf holds a distinct advantage as we incorporate our media efforts with our in-house branding team. Our media services are directly tied to the brand strategy, delivering an integrated and targeted media and viral marketing campaigns to drive sales and maximize your ROI.
Step 1: Get found. Our media services include:
- Social, emerging and traditional influencer relations
- Media targeting, distribution and pitching
- Electronic and traditional press kit design and distribution
Today’s media is constantly changing and it is crucial to identify the specific media format(s) that will best reach your audience. Understanding social, traditional and emerging media is critical to ensuring your target audience is driven to your brand.
Step 2: Convert leads to sales. Nothing is more powerful than word of mouth marketing. Our viral marketing services include:
Buzz building marketing campaigns and offers.
Create compelling content in email campaigns, landing pages, and newsletters
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How can you increase your ability to make local and global impact?
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New Leaf pairs organizations with shared values, passions, and synergistic resources to create signature programs that have the potential to produce dynamic results with big rewards for all involved. Collaborating beyond your company’s borders on social initiatives can significantly increase your ability to make impact.
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How can you address issues of sustainability that enhance your competitive positioning?
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Today, branding and sustainability are one and the same. Organizations are increasingly obligated to address issues of sustainability if they are to remain competitive in the marketplace. We can help you rethink your products, services, and corporate systems in order to mitigate any negative environmental and social impacts.
Some of the questions we answer:
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* What does sustainability mean to your business and what steps will give you the best long-term cost savings?
* How do you communicate this to your audience in a way that makes them feel proud to be a loyal consumer?
* What activities can show your audience authenticity in your communications?